The platform is rolling out a new feature that allows them to reduce the volume of AI-made content appearing in their feeds. This move comes as the service revealed that it now features in excess of 1 bn content made with AI.
Trial and Implementation
The new functionality is undergoing trials over the coming weeks before a full-scale release. This shift coincides with a rise in content created by AI, spurred by emerging AI video creators.
AI Content on Other Platforms
It has been noted that approximately 10% of the most rapidly expanding video streams on a competing service exclusively feature content made by AI. A considerable share of this output is classified as mass-produced AI material, a phrase for inferior, mass-produced content that is frequently nonsensical or bizarre.
“We know from our community that many people appreciate content produced via AI tools, including digital art to informative clips, and we aim to provide users the power to adjust the amount of that, depending on their own preferences,” said a spokesperson.
Scale of AI Content
TikTok announced that there are presently 1.3 billion videos on its service identified as AI-generated. Collectively, in excess of 100 m pieces of content are uploaded to the app each day, making clips made by AI a relatively small percentage of its total content library.
User Control Features
Users will be in a position to reduce or increase the volume of artificial media they view by accessing the “manage topic” feature in the platform and selecting “AI-generated content”. Further subjects that can already be controlled under the tool encompass news, fashion, beauty, and movement.
AI Disclosure Rules
The platform’s rules mandate content makers to label lifelike AI-made content, and it bans malicious deepfakes of celebrities or critical incidents. Any realistic AI-generated clip that is not labeled can be removed under its community policies.
In addition, the service will now attach an AI-generated label to content created with its built-in AI features, or identified by an industry-wide initiative for recognizing AI-generated material. This action is intended to stop users from attempting to circumvent the labeling process.
AI Literacy Programs
The company is additionally introducing a $2m awareness program for specialists and institutions to develop informative material about using AI responsibly. This program will assist charitable organizations specializing in training computer science.
Platform Protection
The platform has justified its safety measures, amid debate over proposals to make redundant hundreds of content moderators in the United Kingdom. TikTok is set to cut hundreds of positions in its content moderation division in its British office, with labor groups and online safety experts expressing worry that humans are being replaced by AI moderation.
A trust and safety lead stated that staff-based oversight would continue to be important, but artificial intelligence can protect employees by eliminating the most harmful content ahead of it gets reviewed by staff. The company stated a significant reduction in explicit and harmful content handled by human moderators over the previous year due to reliance on its machine learning processes.
“We think that it’s essential to integrate people and machines to keep the platform safe,” the official commented. “We’ll have staff as part of that process, but we further consider it’s highly necessary to minimize viewing of dangerous material as swiftly, which is why a lot of the machine support is really helping us operate efficiently.”
